Social Media Scheduling Tools

Social Media Scheduling Tools – Be a Social Media Expert

Social media scheduling tools are essential for businesses looking to stay ahead of the competition regarding their online presence. By automating the process, you can act as a social media expert without dedicating too much time and energy. 

This article will explore some of the top social media scheduling tools available today, including Hootsuite, Sprout Social, CoSchedule, AgoraPulse and Social Pilot – each with unique features and pros & cons that will be discussed in detail. Read on to find out which one is best suited for your needs!

Social Media Scheduling Tools

What is a Social Media Scheduling Tool?

A social media scheduling tool is a software or device that helps you schedule your social posts across multiple social media accounts and platforms. Scheduling your posts ahead of time allows you to plan and focus on other tasks.

Social media marketers always look for more ROI and less wasted time, which is where these tools come in. They can help improve the overall process of managing your social presence, allowing you to spend more time pushing out great content and connecting with followers in real time. 

Different businesses have different needs regarding their schedulers; some may be focused on analytics, while others need better collaboration between team members. Whatever the case, marketers today are looking for simple solutions they can implement quickly.

These tools allow users to create custom schedules for each platform, set up recurring post times, manage drafts and queue up future posts in advance – all from one central dashboard or app. You can also use them to track performance metrics such as likes, shares, comments etc., so you know what’s working best with your audience and adjust accordingly if needed.

Importance of Social Media Scheduling Tools

Social media scheduling tools are essential for any social media manager or small business. They help you be more efficient by batch processing, allowing you to set and forget your posts until the next scheduled interval. This automation will enable you to be more effective with your time and ensure that posts will still go out even if you’re busy or away from your desk.

How To Use A Social Media Scheduling Tool?

Using a social media scheduling tool is an effective way to manage your content and plan ahead. It helps you save time by allowing you to queue up content and schedule it for future postings. Following are the steps you should take to use the social media scheduling tool in a better way:

  1. Designate a specific time each week to plan and schedule posts in advance, allowing for easier adjustments should something unexpected arise.
  2. Focus on quality rather than quantity; aim for high-value content that resonates with readers while staying true to your brand voice and values.
  3. Pay attention to which platforms work best for certain types of content, as performance may vary depending on the post being shared.
  4. Utilize analytics provided by social media scheduling tools to understand what resonates most with readers and optimize strategies accordingly, maximizing reach and engagement across different channels.

The Best Social Media Scheduling Tools

The best social media scheduling tools save time by automating processes like posting updates at certain times throughout the day or week – meaning no more manual labour! This leaves more room for creativity when creating engaging content that resonates with followers instead of just churning out generic messages every few hours, days, weeks etc.

#1. Hootsuite

Hootsuite is a powerful social media scheduling tool that helps marketers and businesses manage their social media presence. It allows users to schedule posts, monitor conversations, analyze results, and collaborate with team members all in one place. With Hootsuite, you can connect up to three profiles for free or upgrade to the Pro plan for unlimited accounts.


Hootsuite offers several features that make it an attractive option for marketers looking to save time managing their social media accounts. These include:

  • Scheduling Posts:

Users can create content ahead of time and schedule it across multiple networks simultaneously. This feature also includes bulk uploads, making it easy to post large amounts of content quickly and efficiently.

  • Monitoring Conversations:

Hootsuite enables users to track mentions of their brand or keywords across various platforms to respond quickly when needed. They also have advanced analytics tools which allow them to measure the performance of campaigns over time as well as compare against competitors’ efforts.

  • Collaboration Tools:

The platform provides collaboration tools such as shared streams which enable teams from different departments or locations to work together on projects without having access to each other’s individual accounts.


  • Hootsuite offers an easy-to-use interface, perfect for those who need to be tech-savvy. It provides various integrations and essential editing functions to customize accounts without needing additional software or plugins. 


  • There are limitations on customization options when it comes to more complex tasks; additional pricing is needed if more than three profiles need managing; limited reporting capabilities compared with other tools; and lack of automation features compared with other platforms.

Hootsuite is an excellent tool for scheduling and managing your social media posts, allowing you to easily monitor conversations across multiple platforms. 

#2. Sprout Social

Sprout Social is a comprehensive social media management platform that helps businesses grow their presence and engage with customers across multiple channels.


It offers scheduling, analytics, team collaboration, customer service tools, and more features.

  • Scheduling:

Sprout Social allows users to schedule posts in advance for all major social networks, including Facebook, Twitter, Instagram, LinkedIn and Google+. Users can also use the Bulk Scheduler feature to quickly upload large amounts of content at once. Additionally, they can create custom post templates for easy reuse when creating campaigns or promotions.

  • Analytics: 

Sprout Social provides detailed analytics reports on user engagement across all platforms. These reports include insights into follower growth rates over time and metrics like reach and impressions for each post sent out from the forum. They also offer an Audience Insights report which gives users an overview of their followers based on demographic data such as age range and gender breakdowns.

  • Team Collaboration: 

The Team Collaboration feature makes it easy for teams to work together on social media projects by assigning tasks to specific members or groups within the organization. This allows everyone involved in a project to stay up-to-date with progress without having to manually check in with one another constantly throughout the day.

  • Customer Service Tools: 

Sprout Social includes several customer service tools designed specifically for managing customer inquiries via social media channels, such as direct messages or comments on posts made by your business page/accounts. These tools allow you to respond quickly and efficiently while tracking conversations so that everything is transparent in translation between team members and departments within your organization.


  • Sprout Social has an intuitive interface, making it easy for inexperienced users to get up and running quickly.


  • Its monthly subscription fee structure may be a downside as it does not fit smaller budgets like other platforms (e.g. Hootsuite).

SproutSocial stands is ideal for users looking for something simple yet powerful enough to handle complex tasks.

#3. CoSchedule

CoSchedule is a powerful social media scheduling tool designed to help marketers streamline their workflow and maximize efficiency. It allows users to create, schedule, and manage content across multiple channels from one central dashboard. CoSchedule also provides an array of features that enable users to easily collaborate with team members, track performance metrics, optimize campaigns for maximum reach and engagement, and much more.


CoSchedule offers a variety of features that make it easier for marketers to plan out their content strategy in advance. 

  • Bulk Upload Posts: 

CoSchedule makes it easy to upload and organize posts in Bulk, saving time and effort. With this feature, you can quickly get entire campaigns or series of content into the calendar with minimal effort.

  • Recurring Posts: 

Scheduling posts to recur is a great way to maintain regular engagement with your audience without manually creating each post every time. CoSchedule lets you easily set up recurring posts, so you don’t have to worry about forgetting any critical content.

  • Add Notes & Tasks: 

You can also add notes and tasks directly within the calendar that remind you of important details or charges related to upcoming posts or campaigns. This is especially helpful when working on team projects where multiple people are involved in the process.

  • Assign Authors: 

Assigning authors for each post is a breeze with CoSchedule. You can set specific authors for individual pieces of content and even select from a list of suggested authors who may be better suited for the job.

  • Previews & Drafts: 

Before hitting “publish,” users can preview drafts before they go live, ensuring that everything looks as intended before being made public. This helps prevent typos or embarrassing grammar mistakes from slipping through the cracks.

  • Integrations: 

Integrating CoSchedule with other tools like WordPress or Google Analytics makes tracking performance trends and data points easier, letting marketers stay informed on how their efforts are paying off.

  • Analytics Reports & Campaign Success Rates:

Moreover, users can access comprehensive analytics reports available within the platform that give insights into how individual posts perform and overall campaign success rates over time.

  • Drag-and-Drop Functionality: 

To create new posts or edit existing ones even faster, CoSchedule includes drag-and-drop functionality so users can quickly move elements around within the calendar as needed without needing technical knowledge.

  • Template Library: 

Finally, there’s an ever-growing library of templates in CoSchedule that makes it possible to quickly create unique pieces of content without starting entirely from scratch each time – perfect for those who need something attention-grabbing but don’t have the luxury of extra time!


  • CoSchedule offers an intuitive user interface. The platform’s integration capabilities allow users to connect their existing tools and manage the workflow from one place.


  • Some users have experienced compatibility issues between different platforms when setting up integrations and occasional bugs within the software. Moreover, no free plans are available, so budget-conscious customers may want to consider other options.

CoSchedule is an excellent tool for marketers who want to stay organized and on top of their social media scheduling. 

#4. AgoraPulse

AgoraPulse is a social media management and analytics platform designed to help businesses monitor, manage, and measure their online presence. 


It offers scheduling posts, monitoring conversations, tracking campaigns, and analyzing data. AgoraPulse also provides an array of tools for customer service management, including automated responses to inquiries or complaints on Facebook or Twitter.

  • Scheduling Posts: 

AgoraPulse allows users to schedule posts in advance across multiple social networks from one dashboard. Users can set up recurring post schedules for any day of the week or whenever they choose. The platform also has a feature that enables users to quickly reschedule posts if needed due to changes in content strategy or other reasons.

  • Monitoring Conversations: 

With AgoraPulse’s monitoring tool, businesses can track conversations about their brand across all major social networks like Facebook, Twitter and Instagram. This helps them stay informed about what people say about their products or services so they can respond quickly when necessary and take advantage of opportunities when they arise.

  • Tracking Campaigns: 

AgoraPulse makes it easy for businesses to track the performance of campaigns across different channels with its reporting feature, which includes insights into engagement rates, reach metrics and more. This helps marketers understand how effective their efforts have been so they can adjust accordingly to maximize ROI from each campaign run through the platform.

  • Analyzing Performance:

The platform’s analytics dashboard gives users access to detailed reports that provide insight into how well campaigns perform over time and critical trends within specific demographics or geographic regions where customers may be located. This helps marketers make better decisions when creating future strategies based on past successes or failures.


  • AgoraPulse offers a user-friendly interface, making it easy for users to start without mastering all the features available within the system itself.


  • However, there are limited support options (only email) and relatively high pricing compared to competitors like Hootsuite or Sprout Social.

AgoraPulse is an excellent tool for scheduling social media posts and tracking analytics, making it an ideal choice for marketers looking to streamline their workflow. 

#5. Social Pilot

Social Pilot is a powerful social media scheduling tool that allows marketers to easily manage and optimize their social media presence. It offers an intuitive interface, allowing users to quickly create posts, schedule them in advance, and track performance. With Social Pilot, marketers can save time by automating post-scheduling and content curation tasks.


This social media marketing platform provides a range of features designed to help marketers optimize their digital presence and maximize their ROI.

  • Post Scheduling: 

Social Pilot allows users to automate post-scheduling so that messages are sent out at the most suitable times for maximum engagement. This is a great way to save time, as posts can be set up in advance, and you won’t have to manually log into each account daily to keep them updated.

  • Content Curation: 

Another helpful feature of Social Pilot is content curation from RSS feeds. This helps users stay on top of industry news and trends and find relevant content they can share with their followers. Content curation also lightens the workload, eliminating the need to create original content all the time.

  • Bulk Uploads: 

When working with multiple accounts, bulk uploads can come in handy. With this feature, users can upload multiple posts at once, rather than doing it one by one – which saves them lots of time!

  • Analytics Reports: 

Knowing how well your posts are performing is vital when it comes to optimizing your social media strategy. That’s why Social Pilot offers analytics reports on engagement levels so you can gain insights into what type of content resonates best with your audience and adjust accordingly.

  • Team Collaboration Tools: 

If you work with a team on social media projects, Social Pilot’s collaboration tools will come in handy. You’ll be able to assign tasks and give team members permission levels for each account, helping ensure everyone stays organized and on top of their duties without feeling overwhelmed.

  • Hashtag Monitoring & URL Shortening: 

Last but not least, Social Pilot enables users to monitor hashtags and shorten URLs, so they only take up a little space in posts or tweets. Plus, it integrates seamlessly with other popular apps such as Hootsuite, Buffer, Sprout Social and more – making different managing accounts more accessible than ever before!


  • Social Pilot is easy to use, with an intuitive user interface that requires no prior experience or training. It offers excellent value for money compared to similar platforms, making it ideal for small businesses on a budget. Automation features help save time while still delivering exceptional results from campaigns.


  • The free version only allows one account per network, while competitors usually allow multiple accounts for no extra cost (although they charge more for advanced features). Some users may initially find navigating the platform’s complex dashboard complicated; however, it will become easier over time with practice.

Social Pilot is an easy way to manage your social media activities efficiently while getting the most out of them in reach and engagement. Its features will streamline your workflow while helping you generate better results from your efforts.

What Should You Look For in a Social Media Scheduling Tool?

  • Automation:

A good social media scheduling tool should have automation capabilities that allow you to easily schedule posts in advance and set up recurring campaigns. This will save time and energy, allowing you to focus on other aspects of your marketing strategy.

  • Analytics:

An effective scheduler should provide detailed analytics about the performance of each post or campaign, including metrics such as impressions, clicks, shares, likes and comments. With this data, you can make informed decisions about what content works best for your audience and adjust accordingly.

  • Content Library:

A library of pre-approved content is essential for any successful social media strategy; it allows you to quickly access relevant images or videos without having to search through multiple sources whenever you need something new. Look for a tool that has an easy-to-use library feature so that all approved assets are easily accessible when needed most.

  • Customization Options:

You want a scheduler that offers customization options so your posts stand out; look for features like custom templates and fonts that give each seat its unique flair while maintaining brand consistency across channels. Additionally, many tools offer integrations with third-party apps like Canva, which enable users to create more visually appealing content quickly and easily from within the platform itself – perfect if the design isn’t one of your strong points.

  • Integration Capabilities:

Many businesses use multiple platforms in their digital marketing efforts (such as Facebook Ads Manager), so it’s essential to find a scheduling tool that integrates seamlessly with these systems – this way, everything is kept in sync across channels without any manual effort required on your part.

  • Social Listening:

Social listening capabilities are also beneficial when using a scheduling tool – they allow marketers to track conversations around specific topics or hashtags related to their business, giving them valuable insights into how people perceive their brand online.

Frequently Asked Questions

Many tools are available for social media scheduling, such as Hootsuite, Buffer, Sprout Social and CoSchedule. These tools allow marketers to plan and schedule content in advance across multiple platforms. With these tools, marketers can easily manage their social media presence while freeing time to focus on other aspects of their campaigns.

The best social media scheduling tool for 2023 is Hootsuite. It offers a comprehensive suite of features, including post-scheduling, analytics tracking, and team collaboration tools. Its intuitive user interface and robust features make it easy to see why Hootsuite has become the go-to choice for marketers looking to maximize their social media presence. Additionally, its pricing plans are highly competitive and customizable to fit any budget or need. For these reasons, Hootsuite is an excellent choice for those looking to get the most out of their content marketing and SEO efforts in 2023.

Yes, there are several free social media scheduling tools available. Hootsuite is one of the most popular and widely used options. Another great option is Buffer which also provides a comprehensive suite of features for scheduling posts across various social networks with detailed insights into post-performance. Hootsuite and Buffer offer free plans that allow marketers to get started without upfront costs or commitments.


Social media scheduling tools are essential to any successful digital marketing strategy. With the right tool, you can easily manage your accounts and post content regularly without manually logging in every day. Hootsuite, Sprout Social, CoSchedule, AgoraPulse and Social Pilot are all great easy options for managing your social media presence. Ultimately, no matter which tool you choose, investing in a reliable social media scheduling tool will help ensure that your content reaches its intended audience at the right time and place.

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