Are you looking to act as a social media expert and need an alternative to Hootsuite? Whether it’s Buffer, Sprout Social, Agorapulse, or any other platform that best fits your needs, there are numerous Hootsuite alternatives available.
In this article, we’ll discuss the pros and cons of each tool backed with statistics and features for comparison so you can make an informed decision about which one is right for you. Read on to find out more about these Hootsuite alternatives!
What is Hootsuite?
Hootsuite is a social media management platform that allows users to manage multiple social media accounts from one dashboard. It enables users to schedule posts, track analytics, and engage with their followers across various networks such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Provides Tools For Managing Content Creation
Hootsuite also provides an array of tools for managing content creation and distribution including the ability to create custom reports on performance metrics like engagement rate or post reach. Hootsuite’s “streams” feature allows users to monitor conversations happening in real-time by keyword or hashtag so they can quickly respond when needed.
Offers Enterprise Solutions
Hootsuite also offers enterprise solutions for larger organizations that need more advanced features such as team collaboration tools and single sign-on capabilities. These plans come with additional support options like dedicated account managers and priority customer service response times.
Makes It Easier To Track Analytics
Overall, Hootsuite provides an array of features and benefits that make it easier to track analytics and engage with followers in real-time. Enterprise solutions are also available for larger organizations that need more advanced capabilities such as team collaboration tools and single sign-on options.
Key Takeaway: Hootsuite is a great tool for businesses looking to streamline their social media marketing efforts while gaining insights into how their campaigns are performing across different platforms. It provides tools that make it easier to manage content creation and distribution, track analytics, and offers enterprise solutions.
Why Would You Look for a Hootsuite Alternative
Hootsuite is a powerful tool for managing social media accounts and optimizing content, but there are other options available to marketers. Let’s explore why would you look for a Hootsuite alternative.
Not Suitable For Small Businesses
Hootsuite used to be one of the most affordable social media management tools. Now, its opening price tag is higher than average and not suitable for small businesses or those who are just getting started with social media. Yes, a Hootsuite’s free plan is available, but it’s limited and comes with a tricky aspect – you need to sign up for a Professional Plan first and get downgraded to a free plan after 30 days. This does leave space for some confusion, so no wonder users started looking for Hootsuite alternatives.
Can Be Tough To Manage
While Hootsuite is still a good social media management tool, its collaboration features are far from perfect. With a lack of content checklists, post-sign-offs, and content approval options, Hootsuite can be tough to manage if you have several teams or social media managers working on the same network or account.
To use the Roles & Permissions feature or assign posts to your team members you need to be on the €249 per month paid plan while the Approval workflow is only available on the €739 per month plan which can make it difficult for marketers efficiently manage multiple accounts. This has led many people to search for more cost-effective solutions that offer better collaboration options such as Kontentino which offers content approval task assignment user roles and post requirement checklists even on their cheapest paid plans at €49 per month making it much more attractive option compared to to other similar services out there in terms of pricing as well as features offered by them.
Key Takeaway: Despite being a powerful tool for managing social media accounts, some alternatives to Hootsuite might be more efficient in comparison. Mainly because Hootsuite can be tough to manage, not suitable for small businesses, and not cost-effective.
Buffer Vs. Hootsuite
Buffer has all the essential features that most people use Hootsuite for at an unbeatable price point — making it one of the best options out there for marketers who want an efficient way to manage their social media accounts without spending too much money.
Buffer is the perfect alternative to Hootsuite for marketers who are looking for an affordable and easy-to-use social media scheduling tool. The professional plan of buffer at $15 per month allows one user to access 8 accounts and schedule up to 100 posts. Plus, it offers a free plan and 14-day free trial so that even small businesses can take advantage of Buffer’s features without breaking the bank. Whereas, at $49 per month, the Professional plan of Hootsuite allows for one user to access 10 accounts and schedule unlimited posts.
Allows To Plan Posts In Advance
With its simple automation tools, you can schedule posts on different platforms with ease. Direct Scheduling allows you to plan and schedule posts in advance while First Comment includes a first comment when you schedule Instagram posts. Shop Grid drives traffic and sales from your Instagram bio directly to your shop page. You also can reply to comments from your desktop, ensuring that no comment goes unnoticed or unanswered.
Key Takeaway: Buffer is one of the best alternatives to Hootsuite, because it is easy to use, cost-effective, and it also allows you to plan posts.
Sprout Social Vs. Hootsuite
Sprout Social is a powerful social media management software that can help marketers take their campaigns to the next level. It offers features like scheduling and publishing, asset storage, optimal time scheduling, mobile app tracking, analytics comparison with competitors, and listening tools.
Allows To Track Influencers
With Sprout Social’s Listening Tools, you can track influencers in your field so you can engage them and turn them into brand advocates. You also get an overview of what works based on your industry and branding.
The platform also has great analytics features which give you a bird’s eye view of what’s going on with your campaigns so you can compare performance with competitors. The mobile app lets you track progress from anywhere too.
However, one downside is the price – it may be quite expensive for teams who are looking for more budget-friendly options. But if money isn’t an issue then Sprout Social could be worth considering as it does offer some advanced features that users look for in social media management software. Sprout social, can be availed at $89 per month.
Key Takeaway: Sprout Social is a great social media management software that allows you to track influencers so that it becomes easier to engage with them. Apart from that, sprout social has great analytics features and its mobile app lets users track progress from anywhere. The only downside of this software is its price.
Agorapulse Vs. Hootsuite
Agorapulse is an all-in-one social media management tool that provides marketers with everything they need to manage their accounts. It has a great UI, powerful scheduling functionality, and in-depth analytics & reporting features.
The social inbox allows you to reply to messages, mentions and comments quickly and easily. You can also view profile data on individual users or ban and block spammers from certain networks if needed. Moreover, Agorapulse provides great customer service.
Track Posts Easily
The content library enables you to save post drafts, and media assets, and create your sharing queues for easy access when using the post composer. The calendar feature includes a grid view for Instagram content which makes it easier to track posts after they’ve gone live.
In-Depth Analytics And Reporting Features
Analytics & reporting are extremely well thought out with the ability to connect Google Analytics so you can measure ROI accurately – perfect for consultants, agencies, or in-house teams alike.
Agorapulse is a cost-effective tool because there is only one price to access all the features that this tool offers. However, on the contrary, the pricing of Hootsuite varies depending on team members, team size, and the number of reports you generate. The price of Agorapulse is also $49 per month.
Key Takeaway: Agorapulse is an all-in-one social media management tool that contains great features such as it is easy to use, providing in-depth analytics and reporting features, and it enables its users to save post drafts.
Zoho Vs. Hootsuite
Zoho is the perfect solution for marketers looking to replace Hootsuite’s post-publishing and scheduling functionality. This social media scheduler has been tested and proven to be one of the best in its class.
Social Media Calendar
With Zoho’s Publishing Calendar, users can schedule their posts, manage their content pipeline, and filter their posts as well. It allows users to schedule posts and easily make edits or deletions when needed.
Manage Multiple Accounts
Zoho integrates with Facebook, LinkedIn, Twitter, Instagram, and your Google My Business listings. This makes it easy to manage multiple social media accounts from one platform.
Work As A Group
Zoho allows you to work as a group and collaborate with your team to discuss popular posts, new ideas, key influencers, and reports. Zoho Social has the most comprehensive suite of features for larger teams.
The starting price of Zoho is $15 per month.
Key Takeaway: Zoho provides an excellent alternative to Hootsuite that comes packed with plenty of useful features such as social media calendar, manage multiple accounts, and allows to work in a group – all at an affordable price point.
Hootsuite Alternative Comparison Criteria
Are you looking for an alternative to Hootsuite for your marketing agency? By considering the below-given factors carefully when evaluating alternatives, marketers can make sure they select the right tool for their needs while saving money in the process.
Features Offered By Platforms
First and foremost, look at the features offered by each platform. Does it have all of the tools you need to manage multiple accounts? Does it offer analytics and reporting capabilities? Is it easy to use and navigate? These are just some of the questions you should ask yourself before making a decision.
Next, consider cost savings. Many social media management tools can be expensive if they don’t offer enough features or require additional fees for extra services. Make sure that any alternative solution offers competitive pricing with no hidden costs or extras that could add up quickly over time.
Finally, think about scalability – does this platform allow you to easily scale up as your business grows? Can you add more users or accounts without having to pay extra fees or upgrade plans? It’s important that whatever solution you choose can grow with your company for it to remain effective long-term.
Key Takeaway: With so many options available today, finding an ideal replacement shouldn’t be too difficult – just make sure that whatever choice is made fits both current and future requirements perfectly.
FAQs Concerning Hootsuite Alternatives
In conclusion, when it comes to Hootsuite alternatives, there are many options available. Buffer and Sprout Social offer similar features to Hootsuite with a slightly different focus on user experience. Agorapulse is more focused on customer service and analytics while Zoho Social offers great value for small businesses looking for an affordable solution. Ultimately, the best Hootsuite alternative will depend on your specific needs and budget. It’s important to do your research before deciding so you can make sure you’re getting the most out of your social media management tool.
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