Social Media Management

Social Media Management: The Best Tools for Businesses Revealed

As a business owner, managing your social media accounts can be overwhelming. That’s why you need the right tools to ensure everything runs smoothly and efficiently. Social media management is essential to any successful marketing strategy and requires careful consideration when choosing the best platform for your needs. 

In this article, we’ll explore four popular social media management tools: Hootsuite, Sprout Social, AgoraPulse, and Zoho Social – discussing their pros & cons as well as offering key statistics & comparisons so that you can decide which one works best for you!

Social Media Management

What Is Social Media Management?

Social media management refers to creating, managing and optimizing the content on social media platforms. This includes:

  • Understanding how to use different features of each forum.
  • Creating engaging content that resonates with target audiences.
  • Monitoring conversations and responding promptly.
  • Tracking analytics and performance metrics.
  • Staying up-to-date with trends and developments in the industry.
  • Leveraging best practices for maximum impact.

With this, marketers can ensure their brand is visible across multiple channels while driving engagement from potential customers.

4 tools for Social Media Management

Now let’s look at the top 4 tools for efficiently managing your social media

#1. Hootsuite

Hootsuite is a powerful social media management tool that helps businesses manage their accounts on various platforms. It provides users with an easy-to-use dashboard to monitor, analyze, and engage with customers across multiple channels. With Hootsuite, you can schedule posts in advance, track performance metrics such as engagement rate and reach, measure the success of campaigns over time, and more. Hootsuite offers a range of features to help businesses maximize their presence on social media, such as Social Media Scheduling, Analytics & Insights, Team Collaboration and Listening & Monitoring. 

Team Collaboration facilitates assigning tasks or projects within Hootsuite teams, sharing drafts between team members before publishing them online, plus adding comments directly onto posts for feedback from colleagues or clients. Lastly, Listening & Monitoring helps monitor conversations around topics or keywords related to brands/industries using keyword search streams, plus keep tabs on competitors by tracking mentions of their brands online.


  • Benefits of the platform include real-time monitoring of conversations across different platforms, ease of usage, and integration with Google Analytics and other popular tools.


  • Drawbacks are limited reporting options and lack of post customization, and the pricing structure may need to be clarified for some customers.

#2. Sprout Social

Sprout Social is a powerful social media management tool that helps businesses manage their accounts on multiple platforms. It offers scheduling posts, monitoring conversations, and tracking analytics. With Sprout Social, users can easily create content for their social media channels and engage with customers in real time.

Sprout Social allows users to schedule posts ahead, so they don’t have to manually post every day or week. This feature makes it easy to plan out content in advance and ensure that the right messages reach the right audiences at the correct times. It also provides tools for tracking conversations across different networks so businesses can stay up-to-date on what people say about them online. This includes being able to track mentions of keywords related to their brand or industry, as well as responding quickly when necessary.

Sprout Social provides detailed analytics reports that allow businesses to see how their campaigns perform over time and adjust accordingly. The data provided by these reports can help marketers understand which types of content resonate best with their target audience and optimize future campaigns accordingly.

Overall, Sprout Social is an effective tool for managing social media accounts across multiple platforms in one place while providing insights into customer behaviour through its analytics capabilities. Businesses can save time using this platform while still ensuring they deliver quality content that resonates with their target audience. 


  • The pros of using Sprout Social include a comprehensive suite of features; robust analytics capabilities; custom reports; support for mobile devices, and integration with third-party apps like Salesforce and Zendesk. 


  • Cons are high costs compared to competitors’ offerings (especially if you need additional users) and a need for advanced targeting options when creating ads or campaigns within the platform.

#3. AgoraPulse

AgoraPulse is a powerful social media management tool designed to help businesses and marketers effectively manage their accounts. It offers many features, including content scheduling, analytics, team collaboration tools, customer service integration, and more.

With Agora Pulse’s intuitive dashboard, users can easily monitor all their accounts in one place. The platform also provides detailed analytics on each account’s performance so that users can track the success of their campaigns over time. Additionally, AgoraPulse allows users to schedule posts ahead, so they don’t have to worry about manually posting daily.

Team collaboration is another key feature offered by AgoraPulse. With its built-in team collaboration tools, such as task assignments and comment threads, teams can work together efficiently while managing multiple accounts simultaneously. This makes it easy for teams to stay organized and keep up with any changes or updates quickly and accurately without communicating back and forth via email or other methods outside the platform itself.

For those looking for an even deeper level of customer service integration with their social media management toolkit, AgoraPulse also offers integrations with popular customer services platforms like Zendesk and Salesforce Service Cloud. These integrations allow customers to respond directly from within the forum when responding to comments or messages on social media channels – making it easier for businesses to provide excellent customer support across multiple channels simultaneously.

AgoraPulse is an excellent tool for social media management, allowing users to quickly and easily monitor their campaigns. 


  • The pros of using AgoraPulse are its affordability and ease of use with an effective UI design. 


  • Cons are limited integrations available compared to larger rivals, plus no native support currently available for Instagram Stories.

#4. Zoho Social

Zoho Social is a comprehensive social media management platform designed to help businesses manage their accounts on multiple platforms. It allows users to create, monitor, and analyze content across their social channels.

Zoho Social allows users to easily schedule posts in advance for each network and even customize them according to time zone or language preferences. The Content Curation & Discovery feature helps users find relevant content related to their industry or target audience quickly and easily. 

Zoho Social offers detailed analytics reports so users can track how well their campaigns are performing over time. They can also compare performance metrics between different networks and see which types of posts get the most engagement from followers. Its Team Collaboration feature allows teams to work together more efficiently by assigning tasks, sharing files, and commenting on posts directly within the platform. The listening tool lets users keep an eye on what people are saying about their brand online, while monitoring tools allow them to stay up-to-date with competitors’ activities across various networks. 

Zoho Social is an excellent solution for any organization leveraging social media for marketing purposes.


  • The pros of using ZohoSocial include access to AI algorithms that provide actionable insights about customer behaviour, an intuitive drag-and-drop calendar feature for bulk uploading/scheduling posts ahead of time, and integrated workflow automation tools.


  • Cons may be the cost since plans start at $25 per month but can quickly increase depending on how many profiles are added to the account and any extra modules needed.

Comparison of These Four Social Media Management Tools

When comparing the four social media management tools, it is essential to consider pricing and usage requirements to make an informed decision. 

  • Hootsuite is the most comprehensive and feature-rich of all four social media management tools, offering an intuitive dashboard for managing multiple accounts, scheduling content, monitoring analytics and more.
  • Agorapulse and ZohoSocial provide similar features as Hootsuite but with fewer bells and whistles at lower price points.
  • According to a recent survey on the Statista website, Hootsuite emerged as the most popular choice amongst users, followed closely by SproutSocial and Agorapulse, respectively.
  • Regarding usability, Agorapulse requires minimal setup time with fewer clicks necessary to complete tasks compared to its competitors, including Hootsuite. It also provides more customization options for creating tailored reports, which can be used for tracking performance and assessing customer sentiment. It also offers free trial options allowing potential customers to get comfortable before committing financially, making it relatively appealing to small businesses starting their social media journey.
  • ZohoSocial stands out due to its inclusion of extensive AI-driven automation capabilities that enable marketers to optimize campaigns without manual intervention, including automated publishing based on user behaviour plus predictive analytics capabilities allowing them to adjust strategies accordingly when needed; in addition, it includes an easy-to-use calendar feature allowing users.

Essential Features to Consider for the Best Social Media Management Tool

The best social media management tools make managing your business’s presence on various networks easy and efficient. They offer a range of features that help you save time, increase engagement, and get better results from your efforts. Some important features are given below:

  • Automated Scheduling

One key feature is automated scheduling. This allows you to set up posts in advance so they go out at the correct times for maximum visibility. You can also schedule content to be posted multiple times throughout the day or week, ensuring it reaches more people than if it was just sent once.

  • Analytics Tracking

Another essential feature is analytics tracking and reporting. The best social media managers will provide detailed insights into how well each post performs in reach, engagement, clicks, etc., and overall performance across all platforms over time. This helps you understand what works and what doesn’t so you can adjust your strategy accordingly.

  • Social Listening

Social listening helps track what people are talking about most often regarding a brand online so that the user can respond quickly when necessary or take advantage of opportunities to engage further with customers or prospects. 

  • Integrations

Integrations between accounts allow greater efficiency and effectiveness when managing campaigns across multiple channels simultaneously.

Which Social Media Platform Is Best for Your Target Audience?

When it comes to social media marketing, there are a variety of platforms available that cater to different audiences.

  • TikTok is an effective option for targeting younger demographics due to its creative content format and user-friendly interface. 
  • Meta (formerly Facebook) offers businesses the ability to target specific demographics with tailored ads and analytics tools for tracking performance in real time. 
  • Instagram allows companies to promote themselves through visually appealing images or videos from their profiles while maintaining control over how they appear on potential customers’ feeds. 

Having a clear strategy will help ensure success when marketing online across any platform – making sure each post adds value instead of just being noise on someone else’s feed.

Frequently Asked Questions

The cost of a social media manager depends on the scope and complexity of their role. Generally, it can range from $25 to $75 per hour for smaller projects or campaigns and up to several hundred dollars an hour for larger projects that require more strategic planning and implementation. The exact rate will depend on the experience level of the social media manager, as well as the size and type of project they are working on. Ultimately, finding someone with expertise in your industry who can deliver results that meet your goals is essential.

Social media management is creating, scheduling, analyzing and engaging with content posted on social media networks to achieve marketing goals. To start managing your social media accounts, identify which platforms best suit your target audience. Then create a strategy that outlines what type of content you want to post and how often. Next, set up an editorial calendar so you can plan ahead and stay organized. Finally, use analytics tools to measure performance and adjust your approach accordingly. With these steps in place, you’ll be well on your way to successful social media management.

The answer to this question depends on the size and scope of your business. If you have a small business with limited resources, it may be better not to pay for a social media manager, as many free tools can help you manage your accounts. However, if you have a larger organization or want to maximize the potential of your social media presence, then hiring an experienced professional could be beneficial. They will be able to provide valuable insights into how best to reach and engage with customers, develop effective strategies for increasing followers and engagement rates, and optimize content for SEO purposes. Ultimately, it comes down to weighing the costs versus the benefits to decide whether or not investing in a social media manager is worth it for your business.


Social media management is essential to any business’s marketing strategy. With the right tools and techniques, companies can reach their target audience more effectively and efficiently. The five social media management tools discussed above are all great options for companies looking to maximize their presence on social media platforms. Businesses should consider the statistics and comparisons provided when deciding which tool best suits their needs!

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