content marketing tools

The Latest Tools for Content Curation

As a marketer, it’s essential to stay up-to-date on the latest trends and tools available for content curation. Content curation can be an incredibly powerful tool when used correctly – but with so many options out there, how do you know which one is best? 

In this article, we’ll explore the pros & cons of different types of content curate content tools, discuss popular choices in the industry, and provide some tips for getting started. We’ll also take a look at statistics & trends related to these curated content tools that will help you make informed decisions about your marketing strategy. So if you’re looking to get ahead of your competition by leveraging efficient and effective content creation techniques then read on!

content marketing tools

What are Content Curation Tools?

Content curation tools are software solutions that help marketers find, organize, and share relevant content from across the web. They allow users to easily search for articles, videos, images, and other digital assets related to their industry or topic of interest. Content curation tools also provide a platform for organizing this content into collections that can be shared with others. This helps marketers create more engaging content experiences for their audience while saving time in the process.

Key Takeaway: Marketers are leveraging automated systems and AI-powered applications to improve efficiency, reduce labor requirements, make better decisions, and target campaigns for improved ROI.

Benefits of Content Curation Tools

Content curation tools are a great way for marketers to quickly and easily find, organize, and share relevant content with their target audience. It also helps them stay on top of current trends to create more engaging content for their followers.

  • Helps Marketers To Become Efficient 

One of the biggest benefits of using content curation tools is that it allows marketers to be more efficient when creating content. With these tools, they can quickly search through thousands of sources and select only the most relevant pieces of information without having to manually go through each one individually. This saves both time and energy which can then be used for other aspects of marketing such as SEO optimization or social media management. 

  • Allows Brands To Provide Valuable Resources For Their Audience

Content curation also provides an opportunity for brands to establish themselves as thought leaders in their respective industries by sharing high-quality articles written by experts in the field along with original posts created by members within the organization itself. Doing so allows them to demonstrate expertise while at the same time providing valuable resources for readers looking for answers about specific topics related to their business niche or interests overall.

  • Boosting Engagement 

Curated content can be used as part of an overall strategy to engage customers and build relationships with them over time. It also helps create trust between brands and their audiences by demonstrating expertise in the field they are discussing.

  • Saves Time

Content curation tools can help you quickly identify the best sources for your topic or industry so that you don’t have to spend hours searching for relevant information. Content curation helps marketers save time by streamlining the process of finding quality content that is related to their brand or industry. Content curation tools offer marketers an efficient way to source, organize and share relevant content with their target audience. With the right tool in place, marketers can maximize their time and resources to create a successful content marketing strategy.

  • Provide Insights 

Another advantage is that it enables marketers to better understand what type of content resonates with their target audience. By analyzing data from various sources, they can determine which topics are trending among certain demographics so they know what kind of material will have the greatest impact on potential customers or followers. This knowledge gives them an edge over competitors who may not have access to this same level of insight into consumer behavior patterns.

  • Improve visibility

By sharing curated content from other sources, you can increase your reach and gain more followers on social media platforms like Twitter and Facebook. This in turn helps improve your website’s visibility in search engine results pages (SERPs).

Key Takeaway: Content curation tools are a great way for marketers to save time and energy while finding, organizing, and sharing relevant content with their target audience. Benefits include: – Increased efficiency in creating content – Insight into consumer behavior patterns – Opportunity to establish thought leadership.

What Makes a Successful Content Curator?

Content curation is a great way to build relationships with customers and establish trust. But what makes a successful content curator? Let’s now take a look at what makes a successful content curator.

  • Ability To Think Critically 

The most important trait of any successful content curator is the ability to think critically about the information they’re sharing. They must be able to identify quality sources, assess their relevance, and determine whether or not it adds value to their audience.

  • Possess Excellent Communication Skills

In addition, a good content curator needs excellent communication skills – both written and verbal – so they can effectively explain why certain pieces were chosen over others and how those pieces fit into larger conversations around specific topics or industries.

  • Has An Eye For Details

A good content curator also has an eye for detail when selecting material. It’s not enough just to pick interesting stories; the best curators can provide context that helps readers understand why something matters concerning them and their industry. This requires research skills as well as knowledge of current trends to make informed decisions about which topics should be included in each post or newsletter.

  • Possess Strong Organizational Abilities 

Finally, successful content curators need strong organizational abilities so they can keep track of all the different elements involved in creating a curated piece: from finding relevant sources, researching background information on those sources, writing copy that ties everything together coherently, formatting posts properly for easy reading online (or printing), etc. All these tasks require careful planning ahead of time if you want your work to stand out from other similar efforts being made by competitors or peers within your field.

Key Takeaway: A good content curator must possess strong organizational abilities, excellent communication skills, the ability to think critically, and research skills.

Popular Content Curation Tools

Content curation tools are an invaluable asset for marketers looking to create engaging content quickly and efficiently. Content curation tools allow users to find, organize, and share relevant content from a variety of sources in one place. This makes it easier for marketers to stay up-to-date on the latest industry news and trends while also providing them with valuable insights into their target audience’s interests.


Content marketing and SEO are two essential components of any successful digital marketing strategy. Pocket is a great tool to help marketers curate content quickly and efficiently.

  • Saves Your Time When Searching Online

Pocket eliminates the need for manual bookmarking, saving you time when searching for content online. With just one click, you can save articles, images, videos, and more in your library that’s easily accessible from anywhere.

  • Allows The User To Share Curated Content From The App

Additionally, its integration with social media platforms such as Twitter lets you share curated content directly from within the app itself – giving you maximum exposure with minimal effort! Overall, Pocket is an invaluable tool for marketers who want to stay organized while sourcing quality content online in no time at all!

  • Offers Powerful Search Capabilities 

Pocket also offers powerful search capabilities so users can find what they’re looking for quickly and easily. You can filter by type (e-books, webpages, etc.), source (Twitter, Reddit, etc.), or even tags that have been added manually or automatically generated by Pocket itself – making it easy to organize large amounts of data into manageable chunks.

  • Makes It Easier To Share Ideas

The app also integrates with other popular tools like Evernote so teams can collaborate on projects without having to switch between multiple applications or devices. This makes it easier to share ideas within an organization while keeping track of all relevant content sources at the same time.

  • Has Built-In Image Viewer

For those who prefer visuals over text-based information, Pocket has a built-in image viewer that allows users to preview images before saving them in their library – perfect for finding inspiring visuals that will capture your audience’s attention! 


For marketers who want a reliable source of high-quality curated content plus an SEO boost then Quuu should be on their radar! With its human review process and comprehensive range of features – including the ability to search for specific topics or languages – Quuu helps make sure that your target audience always gets exactly what they’re looking for when visiting your site or social media page. Quuu is the ultimate content curation tool for marketers. It provides hand-curated content from over 500 interest categories, covering everything from marketing to beauty and beyond.

  • Allows Users To Find Content In Any Language 

With Quuu’s Discover feature, you can find content in any language from any interest category – so no matter what your target audience is looking for, you can be sure to provide them with relevant and engaging content.

  • Offers An SEO Boost 

Quuu also offers an SEO boost as part of its services – meaning that not only do users get access to great quality content but their website visibility increases too! This makes it easier for potential customers to find your business online which could lead to increased sales or leads generated through organic search traffic.

  • Suggested Content Is Reviewed By Humans

Creators now have a one-stop destination where they can learn, share, and engage with each other in one place. And because all of the suggested content has been reviewed by humans instead of pre-set algorithms, you know that it will be of high quality every time. Plus, if you need more than just curated content suggestions then there are additional RSS feeds available too!


Curata is a powerful content curation software that helps marketers easily find, organize, and share relevant content from across the web. With its intuitive search capacity, Curata can quickly scour websites, blogs, social media platforms, and more to locate the most pertinent information for your needs.

  • Has An Advanced Learning Engine

What’s more, Curata has an advanced learning engine that learns from how you rate each piece of content so it can fine-tune future results accordingly. This ensures that only the most useful material is delivered to you every time – saving both time and effort in finding quality resources for your marketing campaigns.

  • Allows Users To Customize Searches By Keywords

The tool allows you to customize searches by keywords or industry names as well as authors or news sources so you can always be sure of getting the best results. You can also embed images into your curated content and schedule when it should be shared on different channels.

  • Has An Easy-To-Use Dashboard Interface 

With Curata’s easy-to-use dashboard interface and drag & drop capabilities, creating engaging digital experiences for customers becomes a breeze! So if you’re looking for a reliable way to source high-quality content quickly and efficiently – look no further than Curata!


Flipboard is a great tool for marketers looking to increase their content reach and visibility. It allows users to create digital magazines that are easy to share with others, making it ideal for creating an engaging presence on social media networks. With Flipboard, you can curate content from around the web into one visually appealing package.

  • Has A Magazine-Style Format

The magazine-style format makes it easy for readers to quickly find what they’re looking for without having to search through long-form articles or videos. This helps ensure that your audience will be engaged and interested in the content you provide them with. 

  • Allows You To Manage Multiple Accounts

Flipboard also offers an array of features such as auto-publishing options which allow you to schedule when new issues of your magazine should be published; this way you don’t have to manually publish every issue yourself! You can even link up multiple accounts across different platforms like Twitter and Facebook so all of your posts appear in one place – making managing multiple accounts much easier than before!

  • Helps You Track Your Audience 

Additionally, Flipboard provides analytics so you can track how many people have viewed your magazine and which stories are most popular among readers.

  • It Is Mobile Friendly 

Plus, since Flipboard is mobile friendly it ensures that all of your content looks great no matter where it’s being viewed from – desktop or mobile device! You can also customize each magazine by adding logos, colors, titles, descriptions, and more – giving your brand a unique look that stands out from other magazines on Flipboard.

  • Increase Brand Awareness

Overall, Flipboard is a great tool for marketers who want to get their message out there in an attractive way while still providing valuable information about their product or service. By using this platform effectively marketers can easily engage with potential customers while increasing brand awareness at the same time!


Another popular tool is ScoopIt. It is a powerful content curation and SEO tool for marketers. It helps you quickly find the latest blog posts, news articles, and other content formats related to your target keyword. You can easily aggregate this content into one place and share it on your own social media channels or via email newsletters.

  • Has A Smart Suggestion Engine

The platform has a smart suggestion engine that makes finding relevant content easier than ever before. This means you can spend less time searching for great material and more time creating engaging campaigns that get results. 

  • Allows Users To Search Different Topics

This platform enables users to easily discover new stories by searching through thousands of topics such as technology, business, health & fitness, travel & leisure, and more. Users can then save these stories into collections (or “Scoops”) that they can share with others via email or social media channels like Twitter or LinkedIn. 

  • It Integrates With WordPress

Plus, integrates with WordPress so you can create efficient content creation workflows for websites, socials, and email marketing without having to switch between multiple tools or platforms.

  • Allows You To Edit Existing Blogs also lets you edit existing blogs and content based on custom searches which makes creating newsletters even faster – all while adding your insights and style to third-party material! The platform’s analytics feature allows you to track how well each piece of curated content performs in terms of views, shares, likes, etc., giving valuable insight into what resonates best with audiences so that future campaigns are even more successful.

  • Offers Advanced Features 

Additionally, ScoopIt. offers advanced features such as automated post scheduling so that you don’t have to manually post each story every time it goes live on your website or blog page.


One of the most popular content curation tools is BuzzSumo. BuzzSumo is a powerful tool for marketers who want to stay on top of the latest trends and conversations. It’s designed to help you find popular content, identify influencers in your industry, and track trending topics 

  • Makes Content Easy To Search

The Discovery tool makes it easy to search for viral content based on keywords. You can also customize searches by country, language, content type, and more. Plus, you can view the number of searches over time so you know when your specific keywords are affected by seasonality or trends.

  • Allows Users To Analyze Data

Their Content Research feature allows you to analyze data from the last 5 years of your content too! This helps ensure that what worked in the past still works today – or if it’s time to tweak your brand strategy with something new.

  • Offers Real Engagement 

When it comes to influencers, BuzzSumo promises not just vanity metrics but real engagement numbers as well. That way you can target micro-influencers instead of people with millions of followers – building relationships with their dedicated following and increasing conversions at the same time!

  • Provides Up-To-Date Information 

All in all, BuzzSumo is an invaluable resource for any marketer looking for up-to-date information about what their audience wants right now – plus ways they can get it without breaking the bank!

  • Allows To Track Your Performance 

BuzzSumo allows users to search through millions of articles, videos, images, infographics, etc., from over 100 million websites to find the best content related to their topic or niche. It also provides analytics so that you can track your performance and see which pieces of content have been shared the most across social media platforms like Twitter and Facebook.


Storify is another great option for those who want a comprehensive solution for finding high-quality content online without having to do all the legwork themselves. By using this content curator tool, a woman raised $650,000 after her Storify story went viral.

  • Makes Creating Stunning Visual Presentations

Its drag-and-drop interface makes creating stunning visual presentations a breeze even if you don’t know how HTML works.

  • Allows Users To Search Multiple Sources At Once

Storify lets you search multiple sources at once including blog posts from WordPress sites as well as tweets from Twitter accounts to compile interesting stories about any given topic quickly and easily – perfect if you need something fast but still want it to be accurate and reliable too. 


Finally, there’s Feedly – an RSS reader app designed specifically for busy professionals who need access to real-time updates on their favorite topics without having to sift through hundreds of emails every day just to keep up with what’s going on in their industry. With Feedly, you simply add feeds (blogs, news outlets, etc.) related to your desired topics directly into this app where they’ll be neatly organized according to updated categories allowing easy access anytime.

Key Takeaway: Content curation tools such as BuzzSumo, ScoopIt., Storify and Feedly are essential for marketers looking to create engaging content quickly and efficiently. These tools provide users with access to a variety of sources, analytics, automated post-scheduling, comprehensive solutions, and real-time updates respectively.

How to Choose a Content Curation Tool

Choosing the right content curation tool for your business can be a challenge, but with the right research and understanding of your needs, you can make an informed decision. These tools allow marketers to quickly and easily find, organize, and share relevant content with their audience. But with so many options available, it can be difficult to know which tool is best for your needs. Here are some tips on how to choose the right content curation tool for you:

  • Understand Your Needs

Before selecting a content curation tool, take time to understand what your specific needs are. Consider factors such as budget, team size, desired features (e.g., analytics), and integration capabilities (e.g., social media).

  • Research Popular Tools

Once you have identified your needs, research popular tools that meet them or come close enough that they could be adapted for use in your organization’s workflow. Look at user reviews and customer testimonials to get an idea of which tools offer the most value for money and the usability features you need most from a platform like this one.

  • Compare Each Product’s Features 

After narrowing down your list of potential candidates based on research findings, compare each product’s features side-by-side along with its pricing structure so that you can make an informed decision about which option works best for you in terms of cost-effectiveness versus the feature set offered by the respective platforms.

  • Test Out Different Options

If possible, try out different options before committing yourself financially. Many companies offer free trials or demos, allowing users to experience first-hand how easy it is to use the platform before making a purchase decision. This will also help ensure that all team members who will be using the software feel comfortable navigating it before investing resources into training them on new technology.

  • Don’t Hesitate To Ask Questions 

Don’t hesitate to ask questions when researching different products, no matter how small or insignificant they may seem, as this will help narrow down even further what type of solution would work best for your organization’s unique requirements. Reach out directly via email, phone call, or live chat if needed to gain more insight into how well certain products fit within existing processes already established within teams across departments within organizations today.

Key Takeaway: When choosing a content curation tool, research popular options and compare their features and pricing structures. Test out different options with free trials or demos to ensure team members feel comfortable using them before committing financially. Ask questions to gain insight into how well the product fits existing processes.

Statistics & Trends in Content Curation Tools

Content curation tools are becoming increasingly popular among marketers, as they provide a way to quickly and easily create content that is both engaging and relevant. It is important to know about the statistics and trends in content curation tools. Recent studies have shown that the use of content curation tools has increased by more than 50% over the past year.

Experts predict that these trends will continue into 2023 and beyond, with even more sophisticated automation technologies being developed specifically for use within digital marketing campaigns (such as AI chatbots). As such, savvy marketers should consider investing in advanced content curation tools now if they want to stay ahead of their competition when it comes time to launch new campaigns next year.

  • Automated Content Curation Tools

One trend, in particular, stands out: The number of marketers using automated content curation tools is on the rise. Automated content curation allows users to quickly generate large amounts of high-quality, targeted content without having to manually search for it or spend time creating it from scratch. This makes it easier for marketers to keep their audiences engaged with fresh, timely material.

  • Popularity Of Social Media-Based Content Curation Platforms 

Another trend worth noting is the increasing popularity of social media-based content curation platforms such as and These platforms allow users to collect and share interesting stories from around the web in an easy-to-use format, making them ideal for those who want to stay up-to-date on industry news without spending hours searching through various sources online.

  • Visual Marketing

Finally, there’s been a surge in interest in visual storytelling through curated images and videos—a practice known as “visual marketing” or “visual storytelling”—which has become one of the most effective ways for brands to engage with their target audience online today. Visual marketing enables companies to tell compelling stories about their products or services while also providing valuable information about them at the same time.

Key Takeaway: Content curation tools are becoming increasingly popular among marketers, offering a way to quickly and easily create engaging content. Automated content curation, social media-based platforms, and visual storytelling are some of the most popular trends in this area. Investing in advanced content curation tools now can help marketers stay ahead of their competition when launching campaigns next year.

FAQs Concerning Curate Content Tools

  1. BuzzSumo: This tool helps marketers identify trending content and influencers in their industry, enabling them to create more effective campaigns.
  2. Ahrefs: Ahrefs provides comprehensive data on keyword rankings, backlinks, organic search traffic, and more to help marketers optimize their SEO strategies.
  3. SEMrush: It is a powerful suite of tools that allows users to research keywords, track competitors’ performance, and analyze website traffic for better visibility in search engine results pages (SERPs).
  4. CoSchedule Headline Analyzer: This tool helps marketers craft compelling headlines that are optimized for social media sharing and SEO purposes by analyzing the word choice, length, and sentiment score of the headline copy.
  5. Google Trends: Google Trends enables users to compare the popularity of different topics over time so they can stay up-to-date with current trends to create timely content marketing campaigns that resonate with audiences.

Content curation is the process of finding, organizing, and sharing relevant content with an audience. It involves researching topics that are interesting to your target audience, then selecting and sharing content from a variety of sources such as blogs, websites, social media channels, and other online publications. Content curation also includes optimizing content for search engine optimization (SEO) by including keywords in titles, descriptions, and tags. Additionally, it requires monitoring trends to stay up-to-date on what’s happening in the industry or topic area you’re targeting. By regularly updating content selections with fresh material related to your niche or field of expertise you can keep readers engaged while helping them find valuable information quickly.

  1. Aggregated Content Curation: This type of content curation involves collecting and sharing existing content from other sources, such as news articles, blog posts, videos, podcasts, etc., to provide value to the audience. It is a great way to keep up with industry trends and share relevant information with your followers.
  2. Curated Content Creation: This type of content curation involves creating original content that is tailored specifically to your target audience’s needs and interests. By producing unique pieces of content that are useful and interesting for readers, you can establish yourself as an authority on the topic while also driving more traffic to your website or blog through SEO optimization techniques like keyword research and link building.
  3. Social Media Curation: This type of content curation focuses on leveraging social media platforms such as Twitter, Facebook, Instagram, or LinkedIn to promote your brand or business by sharing curated pieces of relevant content from other sources or creating original posts that will engage users and drive them back to your website or blog.


In conclusion, content curation tools are an essential part of any marketer’s toolkit. They provide the ability to quickly and easily find relevant content that can be used in campaigns or shared with customers. With the right curated content tools, marketers can save time and resources while still delivering quality content to their audience. The key is to choose a tool that meets your needs, provides the features you need, and fits within your budget. By understanding the benefits of these tools, researching popular options on the market today, considering the pros & cons of each option carefully, and following best practices when using them – marketers will be able to get maximum value from their chosen curated content tools.

Are you looking for an effective way to curate content and improve your SEO? Look no further than curationsoft ! Our powerful tools make it easy to find, organize, and share relevant content with your target audience. With our comprehensive suite of features designed specifically for content marketers, you can increase traffic and engagement while saving time on manual tasks. Get started today – let us help you reach more customers through better online visibility!

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