Curation Lesson #1
Content curation, or curation blogging, the process of sharing information on topics that people do a lot of searching for, but don’t want to weed through all the junk to find the good stuff.
It is all about giving people a concise selection of resources and links, along with videos and pictures, that you’ve carefully researched and organized into a blog post with your own commentary added.
It isn’t aggregation and it isn’t autoblogging.
It is providing a valuable, needed service in a market where search and social fall short for content discovery with context.
Once a reader has found a well-curated blog on a topic near and dear to them, they often subscribe and follow that blog. They can become regular readers and pass it on to their social networks as well.
Curation bloggers make money with advertising and affiliate programs. So not only do curators get out of all the original content writing typical of A-List blogs, they also don’t have to have their own products and services to make money doing what they love.
If you are one of those people who are always sharing cool stuff on social sites, and you love finding cool stuff to share, curation blogging might be just what the doctor ordered if you also want to make some extra (or even full-time) money.
Curation Lesson #2
Can curated content really rank well in the search engines?
Yep! Since you know that curation is not just aggregated, auto-generated content, and that you also need to tie all the pieces of curated content together with commentary, you should know that Google and other engines will like your stuff.
If fact some of the biggest, well-ranked sites on the web are curated sites. Pick any news hub, like Huffington Post or Mashable for example. They curate like mad to produce the amount of content they put out each and every day.
Of course, you’re just one person. Or you might have a small team. In any case, you need an edge to compete with sites in your niche that have deep pockets and lots of staff. That’s what CurationSoft gives you: The ability to look and feel a lot bigger than you really are.
It is a great equalizer and can help you move ahead in your marketing, reader loyalty, social buzz, and link building much faster than penning all your content from scratch all the time.
The more you post, the more chances you have of scoring top ten results in Google.
Now you can post more and still notice a big difference in the amount of time you spend vs. doing everything the old way.
And, you don’t need to worry about the rankings. With the links you get from your readers on Twitter, Facebook, and Google+ and other blogs in your niche, your curated content will do even better in the engines than most of your completely original articles have done!
Curation Lesson #3
How to drag and drop content through CurationSoft even if it’s from a site you find while surfing around.
Several people have asked if CurationSoft can be used to drag and drop content you simply find when you are reading your feeds in Google Reader or surfing around.
Yes you can! Once you find something on the web that would make for a great topic, you can load it into CurationSoft by searching on the exact title of the content.
This gives you the ability to find and use any content on the web and drag and drop it into a post.
Curation Lesson #4
Question: “How can I curate from one site to find all the articles they’ve posted on a specific topic?”
Answer: CurationSoft RSS feed integration.
You can subscribe CurationSoft to any site’s RSS feed and monitor the content on any specific site you follow.
Plus you can search to get all the content they’ve published on a certain topic, like this: keyword “name of site”
Example: politics “huffington post”
Using that search technique will get you all the content from a site for a particular keyword.
What you need in this case is the ability to curate deep into a blog to pull out all the articles they’ve done around a keyword. That’s the powerful thing about this lesson.
Picture doing a “best of” post with snippets curated from just one of your favorite blogs.
Think how valuable such a post would be to your readers who also enjoy that blog but would never be able to easily find every post they’ve made (that matters) on a specific topic!
Curation Lesson #5
Where else does CurationSoft work?
Firstly, CurationSoft is designed to work anywhere that you can edit and post content with a WYSIWYG (What You See Is What You Get) editor. If the place you want to curate, say, at Blogger.com or WordPress.com, has the ability to paste html code, you’re good to go.
But we’ve even found that CurationSoft works in unexpected places too. Like Google+ and even in Dreamweaver! (In case you’re super old-fashioned and still create static html pages for your website.)
Curation Lesson #6
By now you might be wondering if CurationSoft can help you with social curation. This is the process of carefully selecting what you share on your social networks rather than just re-sharing stuff you find people are talking about already.
The power behind the rise of people like Robert Scoble and Guy Kawasaki, two uber-popular social media icons, is original discovery. They work pretty hard at posting things to their social accounts that no one is currently talking about, and that is why everyone follows them.
They start conversations and theirs are the shares that get passed around like mad on social networks.
One cool thing about CurationSoft is you can drag and drop right into Google+ anything you find via your RSS feeds or the other sources in the full version.
For the other networks, everything is right inside CurationSoft for you to grab links, pictures, tweets, or videos and paste them. Now you can be the Scoble of your market with ease!
Curation Lesson #7
“How does linking to other sites get me more traffic?”
Sites that actively (gleefully even!) send people to other sites are “hubs.” They are the watering holes of the internet. In Africa, once a Zebra is full up on water, the watering hole sends them away, happy to live another day.
But do you think for a second that Zebra hasn’t burned the coordinates of a watering hole into their mind? Of course it has.
Not only that, but the Zebra is going to lead any and all other Zebras he finds back to that watering hole. ”The water is good, cold, and plentiful here. We should always come back to this place.”
A hub site that delivers great and plentiful information to people who are thirsty for it has the exact same effect. People come in large herds to sites like Huffington Post, TechCrunch, Mashable, Boing Boing and thousands of others every single day. And what do each of those sites do?
They send those people right back out on the web to quench their thirst for information.
And those people bookmark, share, Like, Tweet, and email the crap out of those sites’ links to share the great watering holes they’ve found.
And the news spreads far and wide, virally, that there is this great place to learn about do-it-yourself projects, or about the trials of motherhood, or a site that has all the latest news on Android apps.
That is not just a primer on how to get a lot of traffic. It’s exactly how the entire web actually works. If hubs didn’t exist and no one ever showed their visitors the information that they’ve discovered elsewhere on the web, there would be no web at all.
Curation Lesson #8
What Does The Future Hold?
Since you know now that content marketing is the process of creating content to attract direct traffic and search engine traffic through high rankings, you know how important it is to create a lot of great content for your market.
It is an ongoing thing, and can get quite tiresome doing it manually from scratch every day.
Since trying out CurationSoft and taking these lessons, you know that smart content marketers are using lots of different tools to accomplish high output while keeping their content high quality at the same time.
Readership and reader loyalty are at stake afterall, and that’s your bread and butter. Without a loyal and growing reader base, you have no income. But you might be wondering if curation is the cure to your content creation woes.
Here’s a little help from a mainstream source: Time Magazine’s latest article about YouTube. The article talks about the vast amount of video content uploaded every minute of the day. 60 hours of content is uploaded by the minute to YouTube, 24/7.
“In the land of abundance, it’s the curator, not the creator, who is king, and authenticity and relatability are worth as much as or more than slick production values.”
“The Beast With A Billion Eyes” by Lev Grossman, Time Magazine, Januray 30, 2012
Content is not the problem. And we don’t need more content creators. We need (desperately) more people who curate and filter all the content out there into understandable, high-quality, consumable chunks of information for people interested in all topics.
The scope of this job ahead is absolutely mind-boggling. And people who curate make money because it is a terribly valuable service provided to audiences around the globe on every topic imaginable.
And it’s a good thing too, because it is the only viable, legitimate alternative to creating content from scratch that exists!
You need more time and more content. Curation is the way to get both and improve your bottom line at the same time. More readers. More clicks. More purchases. Curation is the perfect storm of win-wins.