Why Social Marketing Is So Important To SEO

The more people you have in your social circles, the more people are exposed to your pages in search.

You’ve likely seen the changes in Google’s SERPS over the last several months as they’ve adopted and adapted to social media signals and networks of friends.  In searches you can see how friends in your network have interacted with pages.

It is a very different thing than what you see when you are not logged in to Google or using an incognito window.  The latest addition is “Search Plus Your World.”  Do a search on your own name and, if you are even moderately active on Google+, you’ll see something that really doesn’t look at all like the old search results.

The bottom line is this:  when people use Google Search, and you’ve circled them on Google+, you can find all kinds of information related to them and you.

“Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.”  Search Plus

Remember when you were told that prospects need to hear a message up to 7 times before they take action, on average?  With social, you can now reach out and touch people multiple times by doing nothing more than making friends and remaining active.

Other ways Google uses social to put you and your followers in touch through search…

How to Use Google+ Direct Connect for SEO – Be On Page 1 Blog


How to Use the Google+ Direct Connect Function. Every week, a representative from Black Box Social Media, LLC, will be sharing with readers and fans of Brian Horn how to use social media in order to improve SEO for their website. No question that People can use Google+ Direct Connect feature to navigate to a Google+ Page from Google search, by simply typing the keyword prefixed with “+” symbol. For example, if you type +Pepsi, you could be taken directly to

What Google Search plus Your World means for the Social Media


And since every Google product you use is connected to your account, Google could feasibly enable us to search within our own Google docs, Calendar events, Music library, Contacts, Gmail messages and more. In essence

Social Search Part 1 – Connect All the Accounts – 1500 Word MTU


1: Connect All the Accounts. Social search uses your Google identity plus your extended social graph to help you find personalized content. The extended social graph is found via links everyone adds to their Google+ profile.

Google Search gets more 'Social and Personal'


Google's Social network Google+ might not help the company make it big in the world of social networking, considering most of us still use Facebook more than Google+, to connect with friends and family. However, Google+

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About Author: Peter Lenkefi