Just look at what is done on the web every 60 seconds!
(Click graphic for a larger view)
Now, when you think about how often you don’t find exactly what you’re looking for in searches, or from your friends and peers on your social networks, you know why. If bloggers post 1500+ blog posts per minute, and Google only has 10 spots per search on the front page, you can bet they miss content that people would find enlightening, interesting, entertaining, or otherwise useful.
If there are over 60 new blogs started every minute, and only 1% of them publish really good content, we are looking at a significant increase in new content on the web every day. And that’s just blog posts.
Who is going to make sense of this mess of new content uploaded to the web every minute of the day? Tens of thousands of niche curators, that’s who!
Keep an eye peeled for an infographic we’re working on which will take a look at this problem/opportunity in a different light. The case for curation blogging will be clear to you – if it isn’t already.
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And we see clearly now that it was tailor-made for content marketing on the web. There’s a lot that goes into a great marketing story, but what we’re talking about here is the ancient literary workhorse called …
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In addition, make sure the content you’re curating is relevant to your audience. That aggregated list of funny viral videos may very well be funny, but if you’re not in the business of humor or marketing, it doesn’t …
Content curation, or curation blogging, the process of sharing information on topics that people do a lot of searching for, but don’t want to weed through all the junk to find the good stuff.
It is all about giving people a concise selection of resources and links, along with videos and pictures, that you’ve carefully researched and organized into a blog post with your own commentary added.
It isn’t aggregation and it isn’t autoblogging.
It is providing a valuable, needed service in a market where search and social fall short for content discovery with context.
Once a reader has found a well-curated blog on a topic near and dear to them, they often subscribe and follow that blog. They can become regular readers and pass it on to their social networks as well.
Curation bloggers make money with advertising and affiliate programs. So not only do curators get out of all the original content writing typical of A-List blogs, they also don’t have to have their own products and services to make money doing what they love.
If you are one of those people who are always sharing cool stuff on social sites, and you love finding cool stuff to share, curation blogging might be just what the doctor ordered if you also want to make some extra (or even full-time) money.