Content Curation Software

Where is content marketing headed?

Many experts and on-the-ground content marketers weigh in on this topic.

This is my big takeaway from studying what everyone is saying about the future of content marketing:  your content needs to travel.  Socially, and on different platforms.  Telling a story on your blog might look totally different as a SlideShare presentation.  Or as a White Paper.

That content you’re creating can do a lot more than just one thing with the myriad places and formats that exist on the web to make it portable and meet people where they hang out, the way they like to consume it.

Here are the highlights from a recent search with CurationSoft…

Image via Wikipedia

The Future of Content Marketing is Bright

The Future of Digital Content and Content Marketing …

lindseydonner.com10/27/11

There are four key things to take away from all the noise about new media and its sudden focus on the business-side need to create a ton of content. Be consistent, be smart, make a plan, and of course, hire a writer!

the gr | | | | ng » The future of content is rich (as opposed to text like …

thegrilling.com10/28/11

The topic was ‘content is king but distribution is key’. This conversation was part of a half-day event hosted by our friends at Just Media which featured great speakers such as Josh Kahn (VP, Private Cloud Marketing, EMC), …

Content Marketing Expert Joe Pulizzi interviewed by Hubspot

www.evancarmichael.com4/14/11

We take a look into the future of content marketing and where it is headed. Joe’s definition of content marketing: “Like it or not, you’re a publisher today” Joe says. Brands have to tell valuable, relevant, and compelling stories to attract and retain …

And here’s a webinar with Joe on the same topic…

42 Content Marketing Experts Lead Junta42?s Final Top Blogs List

blog.junta42.com6/13/11

We’re sad to see it go, but happy about the future of content marketing! This entry was posted in Content Curation, Content Marketing, Content Strategy, Junta 42, Junta42 Events and tagged blog lists, Content Marketing, …

Content Marketing: The Future of Content Marketing

Jay Baer of Convince & Convert discusses the future of content marketing.

Image by Marshall Astor - Food Pornographer via Flickr

Guarded Optimism

5 Content Marketing Hurdles: Where Are You? « Powerfull

www.pwwebsites.com10/31/11

Mark Roberge, VP of Sales at HubSpot (one of the standout companies due to its fantastic content marketing), came in for a party last week and we asked him to do a short video on the future of content marketing (shown below). …

The End Is Nigh – Prepare Thyself!  (Not really)

The Future of Content Marketing: 4 Tips to Help You Prepare …

www.business2community.com5/25/11

Image by andy z via Flickr

Prepare for Your Content to Be Everywhere

magpub.com11/1/11

The future of content marketing exists in one crazy, ever-evolving technological solar system, and we’re just living in it. So how will you reach your audience? Jon Thomas is Communications Director for Story Worldwide and …

Who would have thought anything would take our relentless focus away from SEO and search engine marketing?

In an effort to take a much broader, and healthy, view of marketing online, website owners from product developers, affiliate marketers, and corporations have refocused their attention to content marketing.

It turns out that this focus encompasses all that is good in search engine marketing without being too myopic and spending all of our resources and time on just that one tactic for getting attention.

Why Content Marketing Is King | Blog | Daily Dose | Entrepreneur.com

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.Get the latest…

Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box.

Other content marketing news this week:

? Love to hate ? Hate to love ?, Marketing – My New Blog

Marketing – My New Blog – My first love is Marketing. My first responsibility in an school organization was to market an advertising seminar. I got J.Walter Thompson to send a speaker and Magic 89.9…

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Landing pages are an extremely critical component of lead generation in marketing.

Great HubSpot breakdown of creating quality, effective landing pages.

How to Patch Up Holes in Your Content Strategy

Does your content strategy resemble a block of Swiss cheese? In other words, is your arsenal of content full of holes?

How to Get More Eyeballs on Your Affiliate Links

This guest post is by Peter Lawlor. The more articles I publish on my niche websites, the more knowledgeable I …

Forty-one percent of companies struggle to create content for lead generation

The Content Marketing Institute and Marketing Profs recently collaborated on a survey that named producing content likely to convert prospects as marketers’ top content marketing challenge.

The Top 50 Marketing Blogs of 2011

  So you’ve got the greatest product to hit the market in a long time…now what? How do you get people to find out about, let alone buy it? That’s where marketing comes in. You’ve got to make sure you’re selling your products or services in…

The Ground Shifts (Slightly) On News Curation – Forbes

Megan Garber of the Nieman Journalism Lab wrapped up two interesting and complementary nuggets on social media curation in the last 24 hours.

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